Reach More Donors Online with Google Ad Grants - Google

Attract donors, raise awareness for your organization, and recruit volunteers with in-kind advertising on Google Search. Ad Grants can help you:

  • Raise awareness for your cause. With Ad Grants, your ads can show up when people use keywords relevant to your nonprofit.

  • Drive more website views and activity. Drive online traffic to your website for fundraising, recruiting volunteers, and more.

  • Track your nonprofit marketing efforts. Combine Ad Grants with the power of Google Analytics to measure and understand your organization's online marketing performance.

  • Reach the people who need your help. Make sure people searching for your services on Google can find your nonprofit.


Award Amount Range

Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads.

Eligibility & Guidelines

To qualify for Google Ad Grants, your organization must:

  • Begin by applying to Google for Nonprofits. Your organization must hold valid charity status. Please see the Google for Nonprofits site for definitions of charity status in your country. Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits, but philanthropic arms of educational institutions are eligible.

  • Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use.

  • Have a high-quality website that meets the Ad Grants website policy.

  • Get approved through the Ad Grants pre-qualification process after your organization is enrolled in Google for Nonprofits.

  • To maintain your eligibility for Google Ad Grants, your organization must abide by program policies.

Additional Information

You can find more information in the article “How to apply for Google Ad Grants”.

How to Apply

Applying for Google Ad Grants is a two-step process. First, you need to apply to the Google for Nonprofits program. Once approved, you must log back into your Google for Nonprofits account to sign up for Google Ad Grants. See below for further details.

  1. See if you're eligible for Google for Nonprofits.

    • Not all nonprofit organizations are eligible for the Google for Nonprofits program. Please read the eligibility guidelines before applying to see if your nonprofit is likely to be approved.

  2. Fill out the application form.

    • Tip! You'll need to know your charity ID when filling out the Google for Nonprofits application form.

  3. Wait for a decision.

    • Most applications can be reviewed within a few seconds of submission. If your application requires a closer look, you'll receive a decision within two business days. While you're waiting, you can sign in to your Google for Nonprofits account at any time to check the status of your application.

  4. Sign up for Google Ad Grants.

    • Once your organization has been approved for Google for Nonprofits, you can begin signing up for products such as Google Ad Grants. Learn how to sign up for Google Ad Grants and follow all of the steps in the Account Creation Guide to create an AdWords account with Ad Grants-specific settings.

  5. Wait for a decision.

    • After you've submitted your AdWords Customer ID, you'll receive a decision within 5 business days. If your AdWords account was set up correctly using the Ad Grants Account Creation Guide, you'll get an email telling you that your account has been activated. If your AdWords account contained any errors, you'll get an email with instructions on how to correct the errors before we can activate it.