Under the general supervision of the Director of Development & Communications, the Communications and Public Relations Manager is responsible for increasing the visibility of Samaritan House and its programs through the development and delivery of public relations, communications and marketing strategies; including working closely with various media networks- TV, Radio, Publications; using internet and social media sites; and writing, producing, and publicizing a variety of print materials- newsletters, annual report, articles, etc. This position requires a mid to higher level of expertise in the industry. This position will be required to maintain a flexible schedule to accommodate agency events and any need for urgent responses.
About Samaritan House:
Since 1974, Samaritan House has grown to become San Mateo County’s leading non-profit that brings a new level of hope, dignity, and empowerment to people living in poverty as they fulfill immediate needs and guide people to self-reliance. Recognized as a role model in the community, Samaritan House is the largest food distribution agency in the county. Its other free services include shelter and housing assistance; medical and dental clinics; clothes for children; personalized case management and much more. We do this with the help of an excellent team of dedicated staff and volunteers. People who come to Samaritan house are welcomed with a smile by friendly, helpful staff, which quickly builds trust and breaks down the stigma associated with being in need. They also discover that Samaritan House takes a holistic approach to poverty that goes beyond food, shelter and clothing. Serving a client is not a single transaction but the start of an on-going relationship to move individuals and families towards self-reliance. At Samaritan House we strive for excellence and leverage community resources to find and implement creative solutions for our community’s needs.
We believe in providing our team with supportive work environments and opportunities for development. We offer excellent opportunities for individuals with proven strong, creative, results-driven leadership skills and excellent work ethics. We welcome candidates who love working with people of diverse backgrounds who seek to make a difference by helping us create a caring compassionate community helping our neighbors in need.
Preferred and Required Job Qualifications for the Positions are as Follows:
Bachelor’s degree in Communications, Marketing, Journalism or Public Relations or equivalent experience required.
Minimum three years communications and public relations experience; Non-profit work experience preferred
Knowledge, Skills and Abilities:
Superior verbal and written communication skills are required. Strong story development and media relations skills are required. Sophisticated understanding of messaging and framing is required.
Excellent knowledge and skills in creating social media campaigns and successfully using YouTube, Twitter, Facebook, LinkedIn, Instagram and other social media vehicles with a proven record of driving visitors and building a fan base to these social media outlets.
Excellent computer proficiency: Photoshop, website management (WordPress), Microsoft Office Suite; Ability to create photography and video projects quickly in Canva and Animoto or similar.
Excellent interpersonal and relationship building skills. Must be able to work effectively and collaboratively with all Agency constituents, partnering agencies, vendors, media, volunteers, internal teams etc. High level of integrity, work ethic and excellent customer service skills. Ability to work independently and collaboratively when needed.
Excellent reasoning and judgment skills; ability to be agile and make quick decisions in fast-paced environment.
Strong attention to detail, organizational skills and ability to prioritize successfully in a fast-paced environment.
Must be able to travel between Agency sites or other locations as assigned. Valid California driver’s license, dependable transportation with insurance and clean driving record.
Flexible schedule required, including ability to work early mornings, evenings, weekends and holidays as required by program and media needs.
Essential Functions of the Position:
Including but not Limited to:
Marketing & Communications: Manage the creation and execution of annual Marketing and Communications Plan designed to maintain and elevate Samaritan House’s brand and messaging in collaboration with the Director of Development & Communications.
Work with Development Data Systems Manager and Director of Development & Communications to identify audience trends and targets
Create and maintain data-informed annual editorial calendar
Develop and coordinate promotional materials in collaboration with program managers.
Generate bi-annual newsletter, annual report, press releases, website, social media, and other collateral materials as well as invitations, programs, signs and video presentations, and any other related project as assigned.
Update agency website content
Manage agency’s presence across selected social media channels including Facebook, Twitter, Instagram, YouTube and LinkedIn.
Public Relations: Develop and implement promotional and publicity programs and represent the agency to the community, government and media to publicize programs, events or needs of the agency
Seek and develop opportunities to enhance the image of the agency externally. Build media lists; track and report media coverage. Pitch news stories to reporters, producers, and editors.
Develop reciprocal relationships with local newspaper reporters, TV/radio personnel, and City and County public relations personnel.
Coordinate media and public relations activities including coordinating media requests with appropriate staff and board spokespeople.
Act as spokesperson as needed or assist assigned agency spokesperson (CEO/COO) with external entities
Travel to Agency programs throughout San Mateo County for photography, events, client interviews and creation of digital videos.
Capture B-roll, interviews and other assets for agency and media use
Graphic Design: Design and Develop attractive formats using desktop publishing or related software/hardware to support the agency’s mission for some printed and e-marketing materials including flyers, brochures, cards or any other assigned materials
Work with professional designer on creating stationery, annual reports, newsletters, posters, materials with other media i.e. drawings, paintings and photographs
Create promotional flyers and other materials as needed
Ensure consistent branding
Other Department, Agency and Administrative Duties Include but are not Limited to:
Manage and organize central repository for agency photos, releases, and print materials.
Supervise and coordinate volunteers when needed. May use volunteers to support workflow as needed. With advance HR approval and evaluation, may develop intern opportunities in this area.
Support, assist and attend general development department and agency events, activities and functions as needed. Assume responsibility and leadership for any related tasks within these events.
Assist with the maintenance of a safe work environment and report any incidents within 24 hours or immediately
Work occasional evenings, early mornings, weekends and holidays depending on programmatic needs and events. Reliability with attendance is critical for all aspects of this job. Adjust schedule as needed for events, training, and meetings with supervisor pre-approval.
Use Agency Mobile Device or any other assigned agency equipment provided for professional purposes only. You may not reset mobile devices to factory setting when turning it back in. Required time for usage of devices outside of scheduled work hours are to be reported and paid.
Support Department Head as needed and assigned. Attend any assigned trainings or meetings internal or external- represent Samaritan House positively and professionally.
Perform other duties as directed.
Working Environment/Minimum Physical Activities:
Candidate must have the physical, visual and auditory ability to perform the essential functions of the job and respond to emergencies with or without reasonable accommodations. Reference checks and Back Ground Checks will be performed prior to commencement of employment. Candidate must be able to work in a cubicle environment with occasional to regular interruptions. Activities may include but are not limited to repetitive hand/arm motion (computer work), extended periods of standing, sitting at a computer workstation, occasional travel, occasional bending, pulling, pushing, reaching, lifting and carrying up to 20 pounds. This position will require the usage of a mobile device or other assigned equipment, which will be provided.
Interested candidates for this position will be required to submit the following documents**:
Two writing samples of press or media releases, newsletters, brochures, etc.
**Candidates who are unable to submit the requested documents will not be considered.
Send applications to:
SAMARITAN HOUSE Director of Human Resources
4031 Pacific Blvd. San Mateo, CA 94403
Via facsimile: (650) 294-4336
No phone calls, please! Samaritan House is an equal opportunity employer. Because of the volume of applications Samaritan House receives, we regret we are not able to respond to every applicant individually. If your skills and experience are a good match for this position, we will contact you for an interview.